Audio / Video Podcasting can be an extremely effective means to get your message out in an informal way.
So What is a Podcast?
An audio or video podcast is just a link that resides on a blog post to a file that resides on the internet. This content can then be played directly from the blog page.
Many small businesses use blogging and podcasting to:
- Build an online community
- Build credibility within their niche by providing relevant and useful content
- Keep key stakeholders up to date
Some Facts About Podcasting that You Might Not Be Aware Of…
- Your podcast can be “subscribed to” by interested parties.
- When new content is published, it is “delivered” to them automatically to there favorite device, MP3 Player, iPod, iPad, iPhone and many others.
- Content can be consumed where and when your audience is ready and interested in what you have to say.
While you might think that a custom podcast solution would be expensive, and of course the cost would depend on your requirements, the average cost is quite reasonable.